2025-2030 Strategic Plan
Shaping a Resilient Future Together

As we chart our course for the next five years, we are driven by the urgent need to prepare the Bay Area for the escalating impacts of climate change—rising sea levels, extreme weather, pollution, and habitat loss.

Our strategic plan outlines clear actions to address these challenges and create a healthier, more resilient Bay for all.

Dear Bay Area Community,

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In Community,

Man smiling
David Lewis
Executive Director

Our Mission
To protect and restore San Francisco Bay for people and wildlife.

Our mission is the foundation of everything we do. It drives us to take action, unite our region, and work together to develop solutions that ensure a healthier Bay for all of us – now and for generations to come.

Our Vision
A future where everyone benefits from a healthy San Francisco Bay, resilient to climate change and enhanced by expansive tidal marshes.

At the heart of our strategic planning is the vision of a Bay that not only withstands the impacts of climate change but thrives, supporting diverse ecosystems and communities.

Our Values

Our values guide every decision, action, and partnership. They define who we are, what we strive to be, and how we approach our work:

  • Passion for Nature

    Nature connects us all. We protect and restore the Bay for the benefit of people and wildlife, fostering a deep appreciation for our environment.

  • Lasting Impact

    We strengthen Bay Area ecosystems and communities with innovative, science-driven solutions that address regional and climate challenges.

  • Inclusion and Belonging

    We invest where the needs are greatest—in our communities, partnerships, and employees. We strive to create spaces where everyone feels valued and engaged.

  • Integrity

    Our work is grounded in science and informed by our community. We uphold transparency, accountability, and honesty in all our efforts.

  • Catalyst for Change

    We are collaborative and decisive leaders, bringing together diverse voices and stakeholders to drive meaningful, lasting change.

Our DEIA Journey

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LEARN MORE

2025-2030
Our Strategic Approach

In pursuing our goals, we will:

  • Advocate

    Advocate

    for policies and funding that create a resilient, sustainable, and equitable Bay Area.

  • Restore

    Restore

    wetlands, growing thousands of native plants to advance major climate adaptation projects throughout the region.

  • Educate

    Educate

    and engage our community through immersive hands-on experiences that foster meaningful connections with San Francisco Bay.

Advocate
Driving Climate Action & Bay Health

Our advocacy efforts focus on ensuring long-term sustainability for the Bay and its surrounding communities. By influencing policy, securing funding, and driving action, we are addressing the most critical environmental challenges our region faces.

By 2030, we will accelerate restoration efforts to create a healthier, more resilient Bay.

  • Sea Level Rise and Flood Resilience

    Through collaboration with cities, states, and federal agencies, we are implementing nature-based solutions to reduce flood risk for over 1 million Bay Area residents.

  • Pollution Control & Water Quality

    By advocating for stronger protections and promoting green infrastructure, we are working to prevent harmful pollutants from reaching the Bay and ensure cleaner, healthier water for both people and wildlife.

  • Securing Funding & Building Leadership

    Through public-private partnerships and government support, we aim to generate $1 billion to scale up wetland restoration, pollution control, and flood protection projects.

Restore
Bringing Back the Bay’s Vital Wetlands

Wetlands are essential for a healthy ecosystem and the protection of Bay Area communities. Over the next five years, we are accelerating restoration projects to strengthen the Bay’s natural defenses against climate change. By restoring wetlands, we reduce the impacts of sea level rise and flooding, improve water quality and create critical habitat for diverse wildlife.

By 2030, we will accelerate restoration efforts to create a healthier, more resilient Bay.

  • Restoration & Habitat Expansion

    In partnership with federal and state agencies, local governments, and community organizations, we are contributing to the long-term goal of restoring 100,000 acres of wetlands—prioritizing projects that improve water quality, reduce flood risks, and address habitat loss for hundreds of plant and animal species.

  • Pioneering Innovation:

    By developing and implementing cutting-edge restoration techniques, we are creating scalable, science-based models that can guide future projects across the Bay Area and beyond.

  • Collaboration & Community Engagement

    Through hands-on involvement of thousands of volunteers and partnerships with local communities, we are strengthening the Bay’s natural defenses while fostering shared ownership of restoration efforts and building climate-resilient communities.

Educate
Empowering Communities Through Knowledge

A thriving Bay begins with an informed and engaged community. Education is at the core of our efforts to connect people with San Francisco Bay and inspire more positive outcomes.

By 2030, we will expand opportunities for people to learn, connect and take part in restoring and advocating for the Bay.

  • Building Stronger Volunteer Connections

    Through inclusive, hands-on programs, we aim to engage 10,000 volunteers, deepening their connection to Bay restoration.

  • Inspiring the Next Generation

    By partnering with local schools, we will provide immersive education experiences to inspire and educate over 1,000 students annually, fostering the next generation of environmental stewards.

  • Public Events & Community Outreach

    By hosting workshops, events, climate conversations, and digital campaigns, we will raise awareness of critical Bay issues and reach 500,000 community members, empowering collective action to protect and restore the Bay.

People, Culture & Growth
Strengthening Our Foundation

Our success depends on the people behind our work. By fostering a culture of growth, inclusion, and belonging, we are building a strong, motivated team that innovates and collaborates for greater impact.

By 2030, we will cultivate a workplace that fosters growth, inclusion, and belonging, ensuring a strong, motivated team that drives innovation and collaboration.

  • Building a Thriving Workforce

    We will invest in professional development, health, and wellness to attract talent and sustain an effective, motivated team and a collaborative organizational culture. Our goal is high employee satisfaction and 90% retention.

  • Diversifying Leadership & Revenue Streams

    By growing our board of directors and partnerships, we will enlist diverse perspectives, skills, and expertise that strengthen our mission and maximize our impact. Together, we will cultivate relationships that build trust with funders and enable us to sustain $5 million annually to support long-term financial stability.

Join Us on This Journey

Our 2025-2030 Strategic Plan is a roadmap to a sustainable, resilient
San Francisco Bay. Together, we can turn this vision into reality. By setting clear goals, fostering collaboration, and inspiring community action, we can make a lasting impact.