Sunnyvale residents advocating for a plastic-free California

Murphy Street Farmers Market
In Sunnyvale, using reusable bags has turned into a lifestyle rather than just a policy. Photo: Vivian Reed
Present-day Sunnyvale, California is known asย “The Heart of Silicon Valley,” but if you walk into any grocery store or stroll through the downtown farmerโ€™s market in this tech town youโ€™ll notice another trend: people carry reusable bags when shopping. Four years ago, my hometown hopped on the bag ban-wagon, joining our region’s largest cities including San Francisco, Oakland, and San Jose in working to address theย Bayโ€™s pollution problem. Before Sunnyvaleโ€™s plastic bag ban went into effect in early June 2012, storefronts around town posted signs that read โ€œDid you bring your reusable bags?โ€ To me this message was more than a friendly reminderโ€”it revealedย the city’s commitment to sustainability and curbing urban pollution.
Jessica Aronson supports Prop. 67. because it is the next step to saving our beautiful state.
Jessica Aronson supports Prop. 67. because it is the next step to saving our beautiful state.
My friends and Sunnyvale nativesย Jessica Aronson and Justin Matsuura were also thrilled about the new change and viewed this ordinance as a natural next step in ensuring a plastic-free California. Unfortunately, ridding our state of this toxic non-biodegradable trashย has turned into a drawn-out multiyear dogfight between California and out-of-state polluters. So why are Californians forced to decide on a statewide plastic bag ban, again?ย The answer is simple: the Plastic Bag Industryย cares more about making green than going green. Thatโ€™s why there are two propositions on the November 2016 ballot about the same issue: Proposition 65 and Proposition 67. Big Plastic has spent millions to fool voters into supporting Prop 65โ€”a very regressive and disingenuousย measure that would repeal the stateโ€™s existing ban approved by Governor Jerry Brown in 2014. โ€œItโ€™s so frustrating that we have to fight so hard to protect our planet,โ€ says Aronson. Keeping the bag ban to prevent toxic waste from building up around our homes and in our waterways seems like common sense.โ€ Having lived in an area where bags are banned, my friends and I know firsthand that transitioning to life without plastic bags is a natural adjustment that also makes you feel good.
On occasion store clerks have thanked and complimented Justin Matsuura for bringing his reusable bags to the store.
Store clerks have thanked and complimented Justin Matsuura for bringing his reusable bags to the store.
โ€œI do feel better about the environment and myself when I pull out my reusable bags instead of using plastic bags,โ€ saysย Matsuura. โ€œSometimes it even turns into a conversation starter!โ€ The simple act of bringing a reusable bag to the store quickly becomes second nature, making the experience of going to a store in a community where disposable bags are still legally distributed feel jarring. “Travelingย to areas without the ban seem bizarre.” Aronson explains, “It reminds me of how much waste people are still creating with single-use bags.” In the years following the Sunnyvale Bag Ban, hardly anyย signs reminding shoppers to bring their reusable bags remain. And honestly, there is no real need for them anymore. More importantly, this local ban has turned plastic bag litter into a problem of the past. Aย recent study reveals a 100% reduction in the number of single use plastic bags found in municipal trash capture devices. This is good news because stormwater is the largest source of pollution in San Francisco Bay. Proposition 67 would allow cities throughoutย California to achieve similar victories in reducing plastic bag pollution. Matsuura believes this initiative will “keepย our state trending in renewable, recyclable, and sustainable practices for our future.” As Californians, we all favor policies that protect the environment and inspire sustainable choices. We also believe that intentionally destroying our environment for financial gain is not okay. Thatโ€™s why our stateโ€™s most credible editorial boards, elected officials, and environmental leaders and organizations including Save The Bay vehemently oppose Proposition 65 and support Prop 67. Join Jessica, Justin, and meย next week in voting for a plastic-free California. It’s time toย put the Golden State back on the map as an environmental leader invested not in financial gain, but in preserving this place we call home.

Vote YES on Prop 67 and No on Prop 65 on Nov. 8.

Photo: Vivian Reed


Learn more about theย California Bag Ban on Save The Bay’s blog: Op-Ed: Prop 67 bag ban stakes are global Bigger than the Bag: the true promise of a state bag ban Don’t be fooled by Prop 65