Brand Refresh: Behind the Scenes

Elements of Save The Bay's old website flying off to the new website fading in

Save The Bay has a storied history of protecting and restoring the Bay for people and wildlife. Over the years, our organization has grown and evolved to remain relevant and appeal to all people and generations.

When we began thinking about our brand refresh, we set out with clear goals in mind.

Old Save The Bay logo fading into new logo

Brand Integrity

Preserve integrity with respect to our history while speaking to our new and growing audience

Image of people hiking on a hill with "Our Impact" text

Polished Presentation

Create a clean and crisp look that reflects our work and region

Golden gate bridge with fog

Bold Photography

Introduce dynamic and engaging visuals to share stories and inspire action

The changes are simple; warmer and cleaner hues of blue, earthy color tones, and beautiful, bold photography. The most important element of this “refresh” was to preserve our rich history of our brand and, at the same time, show our supporters and partners that we are modern, relevant, and open to change.