Save The Bay has a storied history of protecting and restoring the Bay for people and wildlife. Over the years, our organization has grown and evolved to remain relevant and appeal to all people and generations.
When we began thinking about our brand refresh, we set out with clear goals in mind.
Preserve integrity with respect to our history while speaking to our new and growing audience
Create a clean and crisp look that reflects our work and region
Introduce dynamic and engaging visuals to share stories and inspire action
The changes are simple; warmer and cleaner hues of blue, earthy color tones, and beautiful, bold photography. The most important element of this “refresh” was to preserve our rich history of our brand and, at the same time, show our supporters and partners that we are modern, relevant, and open to change.